It's time to plan a fundraiser for your chapter, and we know what you're thinking - things are starting to pile up on your ever-growing to do list. Fortunately, memberplanet is part of your team, and we've simplified the process for you. Not a big planner? Not a big deal! It only takes 1 to 2 weeks to get a fundraiser ready to go, and we've got your back. Go through the checklist below, which includes an easy-to-fill-out survey, examples, and critical tasks to set yourself up for fundraising success.
7-14 days before launch
1. Get Foundation approval
Fill out the Alumnae Club Giving Form or Chapter Giving Form.
Completing the survey ensures that donation campaigns are IRS compliant and funds go to the correct accounts. Once you submit the form, it takes 1-2 days to receive confirmation that your fundraiser has been approved. In the rare occasion that it doesn’t get approved, you’ll be notified of the reason so you can modify and resubmit your request.
6-12 days before launch
2. Create your donation site
View the PBP documentation on how to select a foundation-approved template to get up and running fast. We run down all the details, including sample thank-you emails. Once you’ve received a notification that your fundraiser has been approved by Foundation, you can publish your donation site.
5-10 days before launch
3. Prep promotional materials for your website
This can include photos/videos and a little bit of text to give details on your fundraiser. You can include the link to your donation campaign, or get fancy and add a donation site widget.
Sample text: Friends, we’re holding a weeklong fundraiser [for chapter housing/cause/organization]! Every donation is tax deductable and helps [fellow sisters afford a chapter home away from home/details on whom the fundraiser benefits]! Donate Now!
If you’re using Site Builder for your website, view instructions on how to add your fundraiser to your site. It will be saved as a draft until you decide to publish on your launch date.
4-8 days before launch
4. (Optional) Email headquarters and the university magazine staff
Tell them about your fundraiser so they can possibly feature it in the magazine or their email newsletter. Include your name, chapter/club name, officer position, your contact info, URL to your donation site, and most importantly, the why. The reason for your fundraiser is what makes it unique, so if there’s a special story behind it or an amazing nonprofit it benefits, let them know.
3-6 days before launch
5. (Optional) Notify potential ambassadors/supporters of your fundraiser
While this step is optional, it’s a good idea to email select people who can amplify your reach before your official launch date. Ask them to donate first, create a supporter page, and help spread the word on the official launch. These are your first line of supporters, which can be your fundraising committee, officers, or others who can really build momentum with your campaign.
Example email: Dear friend, [chapter name] is officially launching a weeklong fundraiser to support [cause/organization]. We need your help in spreading the word on [date of launch]! Please consider making a donation and/or creating a supporter page on our donation site [URL]. You can share the campaign with these hashtags: #[include your fun and unique hashtags]
2-4 days before launch
6. Create an email campaign and/or text message broadcast with your contact lists
When you use the Text-to-Donate feature, donors can SMS text a keyword and receive the URL to your donation site. Doing this in advance is easy, and you can schedule it to go live after your fundraiser launch date! View detailed steps on using an email template or setting up a text message in memberplanet.
Example email: Hi! Please join [chapter name] in supporting our weeklong fundraiser to support [cause/organization]! https://[url]. You can also text [DONATE/keyword] at [chapter’s custom text #] to receive the URL on your smartphone.
Example text: Hi! Please join [chapter name] in supporting our weeklong fundraiser to support [cause/organization]! https://[URL]
1-2 day(s) before launch
7. Plan your social media campaign
You can always do this after launch, but it’s best to give this some thought beforehand to avoid errors and find/create pictures that look appealing. Canva is an app that lets you design image posts using free templates. Buffer is just one example of an app that can help you schedule posts in advance. Need some stock images? Unsplash and Pexels offer free downloads. Here are 3 sample posts for Facebook, Twitter, and Instagram.
Day of launch: We’ve just launched our weeklong fundraiser [URL]! Your donation will help [cause/organization]. Stop by our chapter house all this week for bake sale goodies! #PiesForPBP #PBP #HappyPiDay
Mid campaign: Update: Our #PiesForPBP fundraiser has raised $[XXXX] so far! We are only [X]% away from our goal! Please share our campaign [url] and help provide sisters with financial and educational assistance.
Last day: We’re in the final 24 hours before our fundraiser ends! So far, we’ve raised $[XXXX]! Let’s keep on going! Please share one more time to support [cause/organization] #[hashtags]
9. Continue your promotion
Include links to your donation campaign in any online forms or emails (including a newsletter if you have one). It really just takes a sentence or two, but an image helps if you have room to include one.
Sample text: Support a sistah! Donate to our Pi Beta Phi fundraiser [URL]
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